The new digital micro-donation campaign of Save The Children with the creativity and production signed by Arsenale23.
A decidedly pop and unconventional spot inspired by the miniature worlds of the Japanese artist Tatsuya Tanaka.
The video shot only with tiny miniatures of things and people was designed to speak to the millennials with Simplicity, Surprise, Smile.
No rhetoric, great visual engagement and a clear message: with a tiny donation of 3 euros each of us can make a huge difference to help children in need.
